Geopolitical Risk & Corporate Interests
Geopolitical Risk & Corporate Interests
In an increasingly contested and volatile world, companies can ill afford to ignore the potential impacts of geopolitical events on their business operations.
SDAFA produces research and analysis that helps businesses navigate the myriad uncertainties posed by the shifting geopolitical landscape.
The failure of a controversial Coca-Cola advertising campaign in Bangladesh demonstrates the need for companies to be aware of the growing relationship between geopolitical risk and consumer choice.
Consumer activists are increasingly motivated by geopolitics, necessitating the adoption of a new strategic approach by companies.